BizTalk Server 2000 Orchestrating the Next Phase of the Internet Revolution – Stories

REDMOND,Wash。

Aug。

14,2000Withtheriseofthedigitaleconomyandtheadventoffantasticnewtechnologiesforsharingandprocessinginformationhascomethepromiseofentirelynewwaysofdoingbusiness。

Thevision:seamlesselectronicnetworksthatallowcompaniestomanagetheexchangeofgoods,services,andmarketintelligenceautomatically,notonlywithintheirownorganization,butacrosstheirentirevaluechainofpartnersandsuppliers。

Theresult:anewkindofcommercecharacterizedbyonce-unimaginableefficiencyandtransactioncostsapproachingzero。

Sofaratleast,therealityhasfailedtoliveuptothepromise。

Thecombinationoffaster,morepowerfulcomputersandtheInternethas,ofcourse,ledtonewopportunitiesforbusinessthroughincreasedefficiency,greaterspeed,andthepossibilityofglobalreach。

Butthenewtechnologyhasalsointroducedunprecedentedchallenges。

Thecomplexityandcostofsharingdataoverproprietaryandprivatenetworksandacrossoften-incompatibleapplicationshasmadethekindoffriction-freecommercebusinesseshavelongenvisionedalmostunachievable。

Thatisabouttochange。

AnewproductfromMicrosoftisabouttodeliveronthispromiseforcompaniesofallsizes。

CalledMicrosoftBizTalkServer2000,andnowavailableinbetarelease,itoffersthetoolsandinfrastructureneededtoallowe-commercebusinesscommunitiestointegrate,manage,andautomatebusinessprocessesacrossboundariesthatonceseemedinsurmountable。

IntheB2Beconomy,Iwantalloftheresourcesthatareimportanttomybusinesswhetheritsmyownemployees,mysuppliers,ormypartnerstiedintoasinglenetworkthattakesthecostandcomplexityoutoftheday-to-dayjobofrunningabusiness,

saysDavidWascha,MicrosoftsProductManagerforBizTalkServer2000。

Toattempttodothattoday,youneedasmallarmyofhigh-priceddevelopersandalotoftime,andthereisnoguaranteethatwhentheyaredoneyoullhavewhatyouareaimingfor。

BizTalkServer2000isthefirstproductthatincludesallofthefunctionalitythatbusinessesneedtobuilddynamicbusinessprocessesthatarelinkedtogetherseamlesslyovertheInternet。

BizTalkServer2000isjustonememberofMicrosoftscomprehensivefamilyof。

NETEnterpriseServers。

Designedformission-criticalperformance,the。

NETEnterpriseServersofferthereliabilityandmanageabilityrequiredfortheglobalWeb-enabledenterprise。

WithXMLbuiltin,the。

NETEnterpriseServersattainhighlevelsofintegrationandinteroperability。

Withproduction-readyapplicationsandtheworldslargestpartnerbaseofdevelopersandsoftwarevendors。

NETEnterpriseServerswilldeliverfasttime-to-marketfortheWeb-readyenterprise。

The。

NETEnterpriseServersincludeSQLServer2000,BizTalkServer2000,CommerceServer2000,ApplicationCenter2000,HostIntegrationServer2000,InternetSecurityandAccelerationServer2000,andExchangeServer2000。

The。

NETEnterpriseServerswillmakeitpossiblefororganizationstobuildthesecure,reliable,highlyscalablecommerceinfrastructurerequiredforbusiness-to-consumer,business-to-business,andhostedWebapplications。

Microsofts。

NETEnterpriseServers,includingBizTalkServer2000,arealreadybeingdeployedbyleadingcompaniestobuildcomprehensiveWeb-basedbusinessnetworks。

OneexampleisHoneywell,whichhasworkedcloselywithKPMGConsultingandMicrosofttocreateaseriesofe-businessportalsincludingMyAircraft,ajointventurewithUnitedTechnologiesCorporationandi2Technologies,Inc。

HoneywellutilizedDot。

Ramp,asolutiondevelopedbyMicrosoftandKPMGtohelpbuyersandsellersconnectquicklytoB2Bmarketplaces。

ThewidespreaduseoftheInternetisprovidingtheopportunityfordeliveringhigh-valueapplicationsandsolutionstothemarketsweserve,

saidRusselMcMeekin,presidentofe-businessatHoneywell。

TheWebisbecomingavitalpartofourday-to-daybusinessstrategy。

WearepleasedtoseeMicrosoftandKPMGConsultingsimplifytherapidimplementationprocessofextendingsupplierbusinessprocessesonline。

Thesolutionthisframeworkprovidesisinvaluablefordeliveringthebestcustomerexperiencethroughoursiteseveryday。

ThePowerofAny-to-Any

Tobuildthekindofpowerfule-businessnetworksthatpioneerslikeHoneywellarestartingdeploy,therearethreeessentialbusinessproblemsthathavetobeaddressed。

Stepone,calledEnterpriseApplicationIntegration,requiresdevelopingtechnologythatintegratesapplicationssothatalltypesofdatacanbeexchangedseamlessly。

Steptwo,BusinesstoBusinessIntegration,involvescreatingtheinfrastructurethatwillallowcompaniestolinktheirsystemstogethernomatterwhathardwareandsoftwaretheyareusing。

ThefinalstepisBusinessOrchestration,whichallowscompaniestoautomatetheirprocessesandmanagethemdynamically。

BizTalkServer2000wasbuiltspecificallytotacklethesechallenges。

BizTalkServer2000solvesthesecriticalbusinessproblemsandtheresultsarequiteprofound,

Waschasays。

Untilnow,companieshavestruggledtobuildcomprehensiveInternetsolutions。

WithBizTalkServer2000,businesseswillhaveasingletoolthatwillletthemtieallthepiecestogetherquicklyandaffordably。

Tofacilitatetheintegrationofapplicationsandbusinesses,BizTalkServer2000includesahostofnewfeaturesandtechnologies,suchasintelligentdocumentroutingandfault-tolerantdocumentdelivery。

AnXLSTransformationengineallowsBizTalkServer2000toconvertdataofalltypesintoasinglecommonformat。

BizTalkServer2000sapplicationintegrationcomponentsmakeiteasyforcompaniestointegratewithawiderangeofline-of-businessapplications。

BecauseitworksseamlesslywithMicrosoftHostIntegrationServer2000,BizTalkServer2000evenmakesitpossibletotieinwithlegacysystemssuchasmainframesandAS/400s。

ApairofgraphicaltoolscalledBizTalkEditorandBizTalkMappergreatlysimplifiesthetaskoftyingapplicationsandsystemstogether。

TheresultissomethingWaschacallsany-to-anyintegration。

Letstakeapurchaseorderasanexample,

heexplains。

EveryonehastheirownnotionofhowtorepresenttheinformationthatordercontainsImightuseXML,youmightuseEDI;youmightcallthethingbeingorderedonethingandImightcallitanother。

WithBizTalkServer2000,dataofanytypeiseasilytranslatedintoaformthateveryonecanuseandunderstand,nomatterwhatsystemtheyareusing。

Thatsacriticalstep,anduntilnowithasbeenhugelyexpensivetoachieve。

ANewWaytoThinkAboutBusinessProcesses

Any-to-anyintegrationopensthedoortobusinessprocessorchestration,apowerfulnewtoolthatallowsbusinessestodigitallydescribethewaytheyconducttheirday-to-dayoperationssothattheycantakeplaceautomaticallyovertheInternet。

Thisisanextremelycomplextask。

TakeWaschaspurchaseorderasanexample。

Evenwithamechanismthatallowsyoutosharethedatainthatdocumentseamlesslyandreliably,itisstillalongwayfromfriction-freeelectroniccommerce。

Onceapurchaseorderisfilledout,thereisusuallyacomplicatedchainofeventsthathastooccur,andeachlinkinthatchainmayinvolveadifferentpersonoraseparateapplication。

Howdoyouensurethatthedocumentisroutedcorrectly?

Howdoyoukeeptrackofshipping,receiving,andpayment?

Whataboutthereviewandapprovalprocess?

Increasingthecomplexityisthefactthatbusinessisextremelydynamic。

Intodaysbusinessenvironment,businessprocessesmustbeabletochangealmostinstantlyasnewsuppliersandpartnersareaddedtoavaluechain。

BizTalkServer2000sBizTalkOrchestrationtechnologymakesitpossibleforadevelopertoeasilydefineabusinessprocessandthenconnecttheapplications,protocols,andtransportsthatareneededtoimplementthatprocess。

Entirelyflexibleinthechoiceofhardwareandsoftwareitallows,BizTalkOrchestrationalsomakesitpossibletomodifyandmaintainaprocesswithoutdisruptingtheunderlyingimplementation,anditisdesignedtoincorporatechangesrangingfromtechnologyupgradestotheadditionofnewelementsandparticipantsintheprocesswithouthavingtothrowawayworkthathasalreadybeendone。

BizTalkOrchestrationisatechnologyfordesigning,buildingandexecutingdynamicbusinessinteractionsthatspanorganizations,platforms,applicationsandpeople,

Waschasays。

Todayyoudhavetoliterallyspendmillionsofdollarstoaccomplishthis。

WithBizTalkServer2000,wereplacingthispowerinthehandsofbusinessesofallsizes。

AccordingtoWascha,thiscombinationofintegrationandorchestrationisanindicationthatInternettechnologyismovingintoanewphase。

Theresultswillberevolutionaryascompaniesforgeentirelynewwaystointeractanddobusiness。

TheInternetandtechnologieslikeXMLarejustreachingthepointofmaturitywherecompaniesarestartingtosay,letsconnectallofourinternalapplicationsandletsusetheInternettostartconnectingwithbusinesspartners。

Butwhattheyarefindingisthatthereisstillthishugeproblemoforchestration,

Waschasays。

BizTalkServer2000iscomingoutatexactlythetimewhenpeopleneedthistechnologytosolvethisproblem。

Thegreatthingisthatittakesthepainoutoftyingtogetherpartnersandimplementingpowerful,widelydistributedbusinessprocesses。

ThatmeanspeoplewillbeabletositdownandreallyfigureouthowtousetheInternettoadvancetheirbusinesses。